Marketing SEO services are one of the most important investments a company can make to boost online visibility, drive qualified website traffic and grow brand awareness. SEO is an essential part of a comprehensive digital marketing strategy that includes social media, pay-per-click advertising, and website analytics.Find out:candymarketing.co.uk
Search engine optimization is the process of optimizing a website’s content, HTML tags and links so that it appears higher in search results for relevant keywords or phrases. It also involves creating a backlink network by having reputable websites link to yours, which helps Google determine the value of your content and site.
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Unlike paid advertisements, such as PPC, that stop running when the campaign ends, well-managed SEO continues to drive qualified traffic to your website and can have a longer-lasting impact on your business’s bottom line. A recent study by Imforza found that search engine-driven leads close a sale 14 percent of the time, compared to 1.7 percent for leads generated through traditional advertising methods.
Another benefit of SEO is that it can be a much more cost-effective method of driving traffic to your site than paid ads. It’s also trackable, so you can see how well a particular strategy is working at a granular level. A good SEO agency can provide you with data on increases in rankings, website traffic, and conversions. They can even help you to determine ROI by looking at metrics such as e-commerce sales, demographic information, and the specific keyword searches that drove those results.